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Videos

Powerfully passive

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
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Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/powerfully-passive


Research papers

Opening the black box

Over the past 5-10 years, neuroscience in general, and biometric tools in particular, have become a valuable tool in the marketing process. However, several methods within this toolbox lack transparency, making it difficult for clients to understand...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó
Company: KANTAR TNS Malaysia
September 13, 2012
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Citation

Calvert, Watkins and De Balanzó (2012a, September 13). Opening the black box. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opening-the-black-box


Research papers

Imagine that we can test imagination!

The paper describes the process of integrating traditional pre-testing methods with neuroscientific ones, which are based on brain waves (EEG), skin conductance (SC) and eye-tracking (ET) measurements. Study results are discussed with regard to the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising
Company: KANTAR TNS Malaysia
March 26, 2012
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Citation

Ohme, De Balanzó and Eising (2012a, March 26). Imagine that we can test imagination!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/imagine-that-we-can-test-imagination-


Research papers

Integrating qualitative methods with biometrics

The presentation contains results of conscious self-reports compared to neurophysiological unconscious reactions (reflected by EEG, EMG, and SC). The relation between the methods and present interpretations based on qualitative methods and biometrics...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Rafal Ohme, Agnieszka Wnuk, Magdelena Jagielska
November 19, 2009
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Citation

Ohme, Wnuk and Jagielska (2009a, November 19). Integrating qualitative methods with biometrics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integrating-qualitative-methods-with-biometrics


Research papers

Respondent authenticity

It has long been an unsolved problem of online market research conducted by means of Access panel sample surveys, that there has been no possibility to verify whether a participant in a survey is really the same who was requested to take part in the...

Catalogue: Panel Research 2007
Authors: Christoph Irmer, Bernd Wachter
Company: PSYMA GROUP AG
February 15, 2007
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Citation

Irmer and Wachter (2007a, February 15). Respondent authenticity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/respondent-authenticity-